A lot of coordination happens before your new laptop, phone, or video game console reaches your hands. Businesses in the electronics manufacturing industry must communicate with many different vendors around the world—and much of that process still relies on email and phone calls. Every time a manufacturer builds an Apple computer, for example, it must gather price quotes for various components, inquire about availability and delivery, make purchases, and ensure compliance. 

That’s where Bavaria-based entrepreneurs Timon Ruban and Sebastian Schaal saw an opportunity after it launched Luminovo. A Software-as-a-Service (SaaS) provider, Luminovo simplifies the complex quoting and procurement process for electronics developers, manufacturers, circuit board suppliers, and more. Using automation and AI to connect parts sellers and buyers, Luminovo is a central, seamless hub for electronics workflows.

The Challenge

A couple of years into its existence, Luminivo was a strong SasS product with a successful customer base. But after the team built a collaboration feature that allowed different users to view the same data, they knew that notifications were a must-have; real-time notifications would be a key part of helping users stay updated on projects and respond quickly to partners. 

“We wanted to do everything we could to avoid adding complexity to our software, and we knew a notification system would be really complex to implement,” Timon said. “We knew we could do it, but it would be a lot to maintain.”

Timon and Sebastian then remembered MagicBell, a startup with a mutual investor, German venture firm Cherry Ventures.

The Solution

Of the options Luminovo looked at, MagicBell was the simplest to integrate. That proved to be true with a “super-fast” implementation—Luminovo had its notification system running in one day. “It is self-service, and that’s the appeal.”

According to Timon, MagicBell’s SDK setup—a plug-and-play that leaves room for tweaking the UI without having to do backend work—is what the team loves most about the real-time notification system. 

Another favorite feature is MagicBell’s admin dashboard, where the Luminovo team can compose custom notifications and push them manually whenever they want. For example, the team can distribute a notification that updates customers on system issues and communicates when it’s been resolved.

“MagicBell came to the rescue,” Timon said, adding that they didn’t need much assistance. But when they did, “We got fantastic customer service. MagicBell is very responsive and really listens to feedback.”

The Results

“Customers were very happy about the notifications, and MagicBell has become such a staple of our software,” Timon said. 

A little more than a year later, the team is still discovering new ways to improve its platform with MagicBell’s notification system. 

“Our engineers have a bunch of ideas for problems we can solve or features we can improve with notifications,” Timon said. “We are big fans of team MagicBell.”

MagicBell is a perfect addition to collaborative and communication apps, enabling multi-channel notifications, and ensuring users stay on top of their work across browser, mobile, or in-app.

Unlock the full potential of your app with a perfect notification stack.

Here are a few resources that can help you get started:

• React notifications library
• More customer stories