Push Notification Service for Web & Mobile Apps

Send notifications to email, mobile push, web push, Slack, and SMS through a single API. Built-in user preferences, delivery tracking, and channel routing. Free to start.

Trusted by 1,000+ companies

Why MagicBell

Why Choose MagicBell as Your Push Notification Service?

One API to reach every user, on every channel, with full visibility into what gets delivered.

Most push notification services force you to pick a single channel. MagicBell delivers across email, mobile push, web push, Slack, and SMS through one API. You write one broadcast, and MagicBell routes it to the right channels based on each user's preferences and your delivery rules.

MagicBell is built to give developers full control without building notification infrastructure from scratch. Our REST API and SDKs support React, Node.js, Ruby, Python, and Go — handling device tokens, channel configuration, and delivery logic so your team can focus on your product.

Every notification includes built-in user preferences. Your end users choose which channels they want to hear from, and MagicBell respects those choices automatically. No custom preference UIs, no manual filtering logic, no extra database tables.

Unlike black-box push notification services, MagicBell gives you full delivery observability. See exactly which notifications were sent, delivered, opened, or failed — broken down by channel, user, and broadcast. Debug delivery issues with raw request and response payloads at every integration call.

Features

Push Notifications Engineered as Systems

Send push notifications like real software systems. Fully debuggable, observable, and maintainable — so your team can deliver reliably at scale.

Event Log & Delivery Insights

Stop guessing what happened. Every delivery attempt, integration call, and user action is logged and queryable in detail — including JSON views for the raw data your code cares about.

Full event log with delivery status, channels, status codes
Inspect raw request/response payloads
Drill down per broadcast, user, or channel

Integrations Without Mental Mapping

MagicBell maps 1:1 to your destination systems. A broadcast here is a Slack message there. No transformations, no hidden coupling— just clean, transparent delivery.

1:1 payload mapping — no brittle translation logic
Your payloads stay consistent across channels
Integrate faster with existing docs and SDKs

Smart Delivery & Observability

MagicBell’s delivery planner lets you design fallback rules, priorities, and delays across channels. Metrics dashboards show what was sent, delivered, opened, or failed — no black box.

Visual delivery flows, or use the management API
Per-recipient channel preferences respected automatically
Export your data, and use observability tools of choice

Getting Started

How It Works

Go from zero to production notifications in three steps.

Set Up Your Channels

Connect your delivery providers — APNS, FCM, SendGrid, Twilio, Slack, or any SMTP server. Configure credentials once in the dashboard or via API.

Send via the API

Create a broadcast with a single API call. MagicBell routes it to the right channels for each recipient based on their preferences and your delivery rules.

Track Delivery

Monitor delivery status, open rates, and failures in real time. Inspect raw payloads and debug issues with the analytics dashboard.

Integrations

Every Delivery Channel

Deliver notifications via third-party providers or your own private service.

Scale Push Notifications as
Critical Infrastructure

Everything you need to convert, engage, and retain more users.

1B+

Notifications delivered

99.99%

Delivery uptime

10k

Active projects

Frequently Asked Questions

Common questions about MagicBell's push notification service.

What is a push notification service?

A push notification service provides the API, infrastructure, and device management needed to send notifications to users across channels like mobile push, web push, email, SMS, and chat apps. Instead of building separate integrations with APNS, FCM, SMTP, and other providers, you use a single API that handles routing, delivery, and tracking.

What channels does MagicBell support?

MagicBell supports mobile push (APNS and FCM), web push (all major browsers), email (SMTP, SendGrid, Mailgun, Amazon SES), SMS (Twilio), Slack, and an in-app notification inbox. You can also connect custom channels through webhooks.

Is there a free plan?

Yes. MagicBell's free plan includes 1,000 notification deliveries per month with access to all channels and features. No credit card required. When you're ready to scale, paid plans start at predictable monthly rates.

How does MagicBell compare to OneSignal or Firebase Cloud Messaging?

OneSignal and Firebase focus primarily on mobile and web push. MagicBell is a multichannel push notification service that also covers email, SMS, Slack, and in-app notifications through a single API. MagicBell also includes built-in user notification preferences and full delivery observability that most alternatives lack.

Can I use MagicBell with my existing notification providers?

Yes. MagicBell works with the providers you already use — APNS, FCM, SendGrid, Mailgun, Amazon SES, Twilio, and more. You bring your own credentials, and MagicBell handles routing, delivery, and tracking across all of them.

How do I get started?

Sign up free, configure your delivery channels in the dashboard, and send your first notification with a single API call. The documentation includes quickstart guides for React, Node.js, Ruby, Python, and Go.