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app push notifications
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Push notifications make it possible for developers and marketers to engage with their users or customers at the right moments through mobile applications, web applications, and desktop applications. That means push notifications are a crucial component of a business’s marketing and customer engagement strategy. Given the widespread use of push notifications, dozens of push notification services for developers have emerged to help simplify the development and management of notification strategies.
As you might have noticed, push notifications are available for different mobile operating systems, different web browsers, and different desktop operating systems. Developers creating and maintaining the various applications are also responsible for managing push notifications. Designing and implementing a notification system that meets the various requirements of various notification systems is a cumbersome task, and that’s where notification services come in. These services enable developers to manage push notification strategies for different platforms.
In this article, we’ll take a look at the 50 best push notification services developers can use to implement push notifications. The following push notification services for developers are listed in alphabetical order but otherwise are not ranked or rated in any way.
Aimtell is a dedicated push notification service focusing on web push notifications, offering solutions for desktop and browser notifications. Aimtell has tools to acquire, engage, monetize and retain website visitors with personalized content tailored to individual users. The service also helps to automate web push notifications according to a schedule.
Airship is an app experience platform that businesses can use to create meaningful interactions for users. Automation and scheduling tools enable developers to manage push notifications with ease. Airship uses a data-led approach to deliver business objectives.
This is the push notification service that is part of the AWS suite of services. It provides application-to-application and (A2A) and application-to-person(A2P) communication. It helps to automate push notifications and other messaging services. Amazon SNS offers filtering and batching for messages, along with message encryption and privacy for security. It is easy to connect the SNS service to applications hosted on AWS.
APNS is the very first push notification service. This service is the gateway to push notifications in the Apple ecosystem and must be used to send push notifications to all Apple devices. This includes the desktop devices from Apple, iPhones, iPads, and Safari web browsers. If developers have applications only in the Apple ecosystem, it’s possible to use APNS without any intermediary service.
The Microsoft Azure platform can be used to send push notifications from the backend of any application. Azure Notification Hubs cover a wide range of platforms including iOS, Android, Windows, Kindle, and Baidu and can be used to tailor push notifications by customer, language, and location. The service also has capabilities to dynamically send push messages to users.
Batch is a mobile-centric customer engagement platform designed for businesses that prioritize providing a mobile-first experience to their customers. The real-time service is a multi-channel messaging solution with a focus on push messages. Built for high availability and scalability, it supports segmentation, A/B testing, automation, retargeting, and analytics.
Blueshift is a platform that businesses can use for omnichannel engagement, including push notifications. Blueshift can be used to orchestrate engagement strategies across different channels and offers a variety of tools to enable marketing automation.
Braze supports real-time interaction with brands, including push notifications. The service can be set up with rule-based algorithms to send messages to users based on user actions and other data. Braze makes creating cross-channel campaigns easy.
BuildFire is a platform for creating iOS and Android applications, and push notifications are one component of its offerings. Applications and push notifications can be set up in a no-code or low-code environment with BuildFire. The company also has a marketplace that has many solutions for push notification management.
Catapush ensures the timely delivery of critical push notifications. It can be connected to existing applications with an API to send transactional push and in-app messages. Catapush also provides delivery confirmation on each message, and users can track the real-time status of push notifications.
CleverTap is a dedicated service designed with mobile growth teams in mind. It offers a suite of engagement tools, including push notifications, and supports cross-channel messaging with audience segmentation. CleverTap’s behavioral analytics solution can be used to improve messaging and conversions.
This is a free push notification service that can be used to engage with website users. Focused exclusively on browser notifications, DigitalPUSH enables developers to re-engage users and drive them back to your website from anywhere on the browser. The Digital Push API can be used to trigger bulk messages and automate push notifications.
Expo is a no-code application development platform that offers push notification capabilities. Expo helps developers create push notification systems that are deeply integrated with the underlying application.
Feedify is a personalized push notification service enabling developers to segment and target users and program personalized notifications. The results-oriented platform offers real-time analytics and reports and is a one-stop solution for all browser notification needs.
Firebase Cloud Messaging (FCM) is part of Google’s cloud services offerings. FCM is a cross-platform messaging solution that can be used to send messages at no cost, including push notifications. Firebase FCM can be used to automate push notifications and also has the functionality to schedule messages in advance. With FCM, developers can segment users, send different messages to different user segments and conduct A/B tests on push notifications.
Flurry offers free push notifications for iOS and Android devices that can be scheduled or triggered according to user actions. Messages can also be tailored to different user segments. Flurry also has strong analytics support to monitor push notifications.
FoxPush integrates push notifications across web browsers and mobile applications. It delivers highly targeted messages to users at the right time on the right channel. FoxPush is quick and easy for developers to set up. FoxPush also supports in-depth campaign analytics.
IBM Mobile Push Notifications can be used to manage large-scale push notification campaigns. Additionally, IBM offers the ability to personalize messages, with an intuitive user interface, client SDKs, and simple REST APIs making it easy for developers to work with. The service also has strong marketing analytics support.
Iterable is a cross-channel marketing platform that developers can use to create, optimize and measure every interaction across the entire customer journey. It offers an array of services dedicated to push notifications and can also be used to integrate different messaging services including email, push notifications, in-app messaging, and SMS.
It is a dedicated push notification service for media businesses. offering web push notifications, mobile push notifications, and messenger notifications to drive user traffic. It uses big data collected from all users to drive up customer engagement and conversions. iZooto integrates well with all content management systems used by media organizations. One of iZooto’s key advantages is that it has very little reliance on Google and Facebook.
Kumulos is a marketing personalization service for mobile applications. The service has a wide range of solutions to plan campaigns, segment users, implement geo-targeting, conduct A/B testing, and automate notifications. Kumulos provides SDKs and RESTful APIs, making the service developer-friendly.
LeanPlum is a mobile engagement service dedicated to application environments. The platform has tools for data management, A/B testing, audience management, and engagement optimization. LeanPlum helps to connect to users with the right message at the right time on the right channel—mobile, in-app, web, or email—through a coordinated, targeted campaign.
MagicBell offers a complete notification system, including a notification inbox that enables developers to notify their users wherever they are and in the way they prefer. Developers can have a complete multi-channel notification system launched within an hour with the help of MagicBell. Push notifications can be sent using MagicBell’s API or using the web-based dashboard. MagicBell syncs the notifications sent to users on different devices, ensuring that users never receive the same notification twice.
Mapp is an insight-led customer experience platform that uses unified customer data to deliver conversions. The service relies on first-party data to reach the right audience through the ideal channel, including the ability to send push notifications to engage and convert users. The platform also supports automated marketing engagement.
Mattermost is a cross-channel messaging platform designed to improve customer engagement that offers push notification capabilities. Mattermost excels in delivering context-based messages, choosing the communication channel that is most relevant to the end-user—email, SMS, or push notification.
MoEngage is a complete web engagement platform with tools for managing push notifications. The platform helps businesses analyze customer behavior and develop tactics based on that data. This helps to personalize notifications to users and send them on the right channel at the right time to increase customer engagement.
Notix is a push notification service dedicated to web browsers that integrates desktop browser notifications and mobile browser notifications. It also supports API integration for workflow automation. Notix also boasts a high delivery rate with a 30% better click-through rate on notifications. User segmentation and targeted messaging are also possible with Notix.
OneSignal is a cross-channel messaging solution offering a range of solutions including push notifications, email, SMS, and in-app messaging. With fast setup and tight integration, OneSignal is highly scalable and supports real-time reporting. OneSignal also supports open-source SDKs and robust APIs for developers.
Prowl is a dedicated push notification service for iOS applications. This covers applications on iPhone, iPad, and iPod Touch. The service offers an API that can be integrated with existing iOS applications, as well as many third-party plugins and extensions.
As its name suggests, Push Notifications for WordPress is a plugin for WordPress websites that enables push notifications. It can send push notifications to website users when a new post is published and can be used to send push notifications directly—without using any third-party’s server. It supports Apple Push Notification service (APNs) and Firebase Cloud Messaging (FCM) to deliver push notifications.
The service is dedicated to browser push notifications, enabling businesses to achieve higher opt-in and conversion rates. PushAlert helps businesses create personalized notifications and can also be used to foster real-time communication with users.
Like PushAlert, PushAssist is a service dedicated to websites. Businesses can use PushAssist to reach and reengage users with a complete suite of services for web push notifications. The easy-to-setup service with multi-device support also offers real-time tracking, segmentation, scheduling, and personalization.
PushBots is used to manage and send push messages across mobile and desktop platforms and collects user behavior data to improve retention and engagement. The PushBots SDK can be installed in little time with a few lines of code. Developers can seamlessly integrate push APIs with the backend of any application.
PushEngage is dedicated to web push notifications across mobile and desktop browsers. The service offers easy message personalization triggered notifications tools. PushEngage also supports segmentation, targeted messaging, and scheduled messaging.
Beams, a push notification service offered by Pusher, enables developers to deliver push notifications at scale while ensuring deliverability and security. The platform also supports cross-platform messaging without the need for complex integrations. Pusher Beams offers SDK and API support, along with an insights and analytics suite for monitoring performance.
Pushfy is dedicated to notification widgets to drive user engagement with a simple setup and easy integration with any application. The service has a robust feedback network to analyze each and every campaign and improve future campaigns.
Pushly is a push notification solution used by major media brands. It supports extreme personalization to drive engagement, which is then used to retain and monetize users. Pushly offers insights on audience member attention, consumption habits, passions, and engagement metrics.
Pushnami focuses on delivering timely and relevant messages to users on the right channels, including push notifications to reengage users and deliver higher conversion rates. Pushnami also offers SMS and email solutions.
Pushover is a simple, multi-channel notification solution with a robust API infrastructure. Pushover is different from other services as it is used to send push notifications for members within a team. It has programming support for all the prominent programming languages, making it developer-friendly.
PushPushGo is a platform dedicated to web push notifications. It’s easy to implement by simply copying a script to the web app’s backend. PushPushgo’s automation tools can be used to grow your userbase and send mass targeted campaigns.
Routee is an intelligent omnichannel communication platform to help businesses generate new leads and increase conversions. The platform supports push notifications as well as SMS and emails. Routee has a robust API and supports segmentation, personalization, and marketing automation.
SendPulse is an integrated solution for marketing, CRM, and automation that offers push notifications and email tools. SendPulse is geared towards improving conversions and engages in cross-platform strategy to deliver high conversion rates.
SmartIO Labs integrates all online messaging channels to reach users. This includes push notifications on different platforms, emails, mobile app notifications, desktop notifications, and Facebook messaging. SmartIO Labs also has smart tools to collect and display real-time data that can be used to trigger events to send messages using the most relevant platform for the user.
Swrve helps businesses engage with mobile-first users employing a multi-channel approach, including push notifications. It has tight integration with Salesforce and Oracle, which are used by many large corporations. Swrve uses analytics and behavioral techniques across multiple channels to increase conversions.
Taplytics is a smart A/B testing platform that can be used to analyze the efficacy of your push notification strategy. The platform can be easily integrated with any application to gather detailed, granular data and perform deep analytics. Marketers and developers can then leverage these insights to improve their push notification strategies.
Twilio is a complete messaging solution developers can use to automate sending messages across different channels. This includes SMS, email, in-app messages, and push messages. Twilio offers a global infrastructure to support businesses at scale, with flexible APIs for any channel to make life easier for developers.
Vizury is an omnichannel engagement platform for delivering customer-centric engagement o boost customer lifetime value. Businesses can leverage Vizury to send push notifications and monitor engagement, conversions, and customer loyalty in an integrated fashion. Vizury is suitable for personalized engagement at scale.
Webpushr is a dedicated service for delivering desktop and mobile browser notifications. The easy setup and integrations make it a favorite among developers. It offers an array of tools including segmentation, analytics, and uptime monitoring.
Wigzo is a marketing automation tool with a specialization in e-commerce stores. It integrates email, SMS, WhatsApp, and push messages in a single platform to deliver higher conversions. Developers and marketers can perform data analytics to inform a personalized messaging strategy targeted at different users with Wigzo.
WonderPush can be used to send Android, iOS, and web push notifications. The service is quite easy to set up and is supported by a RESTful API. It also has tools for user segmentation and messaging automation. The real-time analytics support offered by the platform can be used to track conversions and improve your strategy.
Developing and implementing a push notification system from scratch is time-consuming and complex. MagicBell’s complete notification system makes it easy to notify your users wherever they are and how they prefer. Plus, with MagicBell you can launch a notification system without breaking a sweat – in as little as an hour!