If you enjoyed the post you just read, we have more to say!
browser push notifications
Last updated on
Permission-based marketing, such as push messages, can be a powerful tool for engaging with your consumers and increasing conversion rates. If you’ve only been using mobile app notifications, you may be unintentionally excluding part of your audience. This article will guide you through what browser notifications are and provide five highly effective examples to incorporate into your marketing strategy.
Browser notifications, also known as web notifications, web push notifications, or web push messages, are short alert-style messages sent via a desktop or mobile web browser. Businesses use these messages to communicate with their audience, increase web traffic, and drive conversions.
Browser notifications typically provide concise information on promotions, reminders, products, etc. These notifications can be displayed via a browser window on a desktop or mobile device. How web browser messages display will differ depending on each browser.
First, you must receive permission from the user before sending them messages. However, the opt-in process is simple, and push notifications tend to have high opt-in rates. Once users have opted-in, you can send browser notifications at any time, even if they’re not currently using your site or web application.
Push notifications aren’t all fun and games, and there’s a fine line marketers must walk between effective vs. invasive messaging. Knowing the best practices, such as when to send and what type of notifications to send will enhance your overall push marketing strategy. Here are five types of effective browser notifications.
Welcome campaigns have been around for a while and are used across nearly every marketing platform. Sending a new or returning subscriber a welcome notification is polite, can build brand trust and incentivize users to explore your website, make a purchase, or interact with your brand.
Send a welcome notification when:
Effective welcome notifications include:
Promotional notifications don’t have to feel like spam. These alerts are the most successful when segmented and personalized based on user activity, behavior, and preferences. Effective promotional notifications can drive conversations and build brand trust.
Send a promotional notification when:
Effective promotional notifications include:
Transactional notifications are confirmation messages alerting users that a transaction has occurred. Transactional notifications are most effective when they’re automated and targeted. If done right, transaction notifications can increase CTR up to 30%.
Send a transactional notification when:
Effective transactional notifications include:
Informative notifications educate your audience on events, new app features or updates, policy changes, etc. Informative notifications are crucial for your brand image and the customer experience. They can also increase engagement, CTRs, and conversions.
Send an informative notification to:
Effective informative notifications include:
Abandoned cart notifications are highly effective and see an average CTR of 16%. These notifications are used to remind visitors and consumers of items they have added to their cart but did not purchase, or added to a wishlist. The primary purpose of an abandoned cart notification is to re-engage the visitor and lead them down the funnel towards a purchase.
Send abandoned cart notifications to:
Effective abandoned cart notifications include:
To see the best results, all browser notifications should consist of these six elements:
As you can see, browser push notifications can be highly effective on their own. However, a unified, cross-functional push notification strategy that spans desktop, mobile apps, and browsers will drive better results. There’s no universal approach when it comes to marketing. Businesses need to analyze their audience data and user behaviors to help develop a comprehensive and effective strategy across various channels.
Failing to understand best notification practices can result in wasted labor and resources and, even worse, alert overload. The above advice should help you better understand browser push notifications to develop highly effective messages that drive growth. With MagicBell, you can create a seamless cross-channel notification system to notify your users using push notifications, email notifications, in-app notifications, and more, all while syncing notifications across channels to ensure that users don’t receive the same notification twice.