Mobile & App Push Notification Service for iOS & Android Apps
Unified API for APNS, FCM, and Expo. Automatic token management, platform routing, and delivery tracking for native and React Native apps.
Supported Providers
Trusted by 1,000+ companies
What Is a Mobile Push Notification Service?
A unified API that handles APNS, FCM, and Expo so you don't build it yourself.
Mobile push notifications are messages sent directly to a user's phone or tablet through platform-specific services — Apple Push Notification service (APNS) for iOS and Firebase Cloud Messaging (FCM) for Android. They appear in the device's notification center even when your app isn't running, making them one of the most effective ways to re-engage mobile users.
A mobile push notification service handles the complexity of integrating with these platform providers. Instead of maintaining separate APNS and FCM integrations, managing device tokens across platforms, and building retry logic, you use a single API that routes notifications to the right provider automatically.
MagicBell's mobile push notification service goes further by unifying mobile push with your other channels. Send a single broadcast, and MagicBell routes it to web push, email, SMS, Slack, and mobile push — all respecting each user's notification preferences.
Supported Platforms
One API for every mobile platform. MagicBell handles provider differences so you don't have to.
Apple APNS
iOS, macOS, and watchOS push notifications via Apple Push Notification service. Supports badges, sounds, images, silent push, and critical alerts.
Test APNS API →Firebase FCM
Android, iOS, and web push notifications via Firebase Cloud Messaging. Supports topics, data messages, notification messages, and platform-specific overrides.
Test FCM API →Expo Push
Cross-platform push notifications for React Native apps via Expo's push service. Handles APNS and FCM routing automatically with a single Expo push token.
Test Expo API →Everything You Need for Mobile Push
MagicBell handles the complexity of mobile push notifications - device tokens, platform routing, and reliable delivery across iOS, Android, and React Native.
Unified API
Single API for APNS, FCM, and Expo. No platform-specific code required.
Managed Token Handling
Automatic token storage, updates, and cleanup. No database schema changes needed.
Automatic Platform Routing
MagicBell automatically routes notifications to the correct provider based on device platform.
Rich Notification Payloads
Support for images, custom data, badges, sounds, and platform-specific overrides.
React Native & Expo
First-class support for React Native with Expo push notifications service.
Reliable Delivery
Production-ready infrastructure with automatic retries and error handling.
Perfect for Mobile-First Applications
Keep your mobile users engaged with timely notifications delivered directly to their devices.
E-commerce & Marketplaces
Order updates, shipping notifications, and promotional offers delivered instantly to mobile shoppers.
Social & Community Apps
New messages, friend requests, likes, and comments to keep users engaged with your platform.
Financial Services
Transaction alerts, security notifications, and account updates for banking and fintech apps.
SaaS & Productivity Tools
Task reminders, collaboration updates, and workflow notifications for mobile productivity apps.
Mobile Push Notification FAQ
Common questions about mobile push notifications and how they work.
What's the difference between APNS and FCM?
APNS (Apple Push Notification service) delivers push notifications to iOS, macOS, and watchOS devices. FCM (Firebase Cloud Messaging) delivers to Android devices and can also target iOS and web. MagicBell's unified API handles both, so you send one broadcast and it reaches the right provider on each device.
Do I need separate integrations to target iOS and Android?
No. MagicBell provides a single API covering both platforms. You configure your APNS and FCM credentials once, and MagicBell automatically routes notifications to the correct provider based on each device's platform. You can also add platform-specific overrides when needed.
How do push notification tokens work?
When a user installs your app and grants notification permission, the operating system generates a unique device token. This token identifies the device during push delivery. MagicBell stores and manages these tokens automatically — including handling token updates when they change and removing expired tokens to keep your delivery rates high.
Can I send push notifications to React Native apps?
Yes. MagicBell supports React Native apps through both direct APNS/FCM integration and Expo push notifications. With Expo, you get a single push token that works across iOS and Android without configuring native push credentials separately.
What happens when a device token expires?
Device tokens can expire when a user reinstalls your app, restores from a backup, or when the operating system rotates tokens. MagicBell automatically detects expired tokens from APNS and FCM feedback, removes them from your user records, and updates them when new tokens are registered. You only pay for successful deliveries.
Is there a free plan available?
Yes. MagicBell's free plan includes 1,000 notification deliveries per month across all channels, including mobile push. No credit card required. You get access to APNS, FCM, and Expo integrations, plus all other channels. See our pricing page to learn about paid plans.
Mobile Push Notifications, Explained
A collection of blog posts to help you understand mobile push notifications and implementation.
Test Mobile Push APIs
Try out the mobile push notification APIs directly in your browser. No installation required.